Here’s some interesting design from Truf. Distinctive and fresh illustration which is much harder to find than many would realise. The downside of the web is there’s limitless stuff to sift through making it much harder to find stand out original work. Instagram is an interesting beast, some creators are overly obsessed with consistency and continuity but i think it’s better to have a more free unrestricted range of work. It will be interesting to see what else Truf post because they obviously understand what quality work is.